Shoe Shine Petite Sirah
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The Making of Shoe
The "Lunatic Fringe":
Petite Sirah has the kind of long suffering, scornful, misunderstood history that I am perversely attracted to:

an under-appreciated, underdog varietal, long in history/ short on mainstream success, with a knack for mystery and confusion, a reputation for uninspiring wines-- a real laggard among trend followers. All things conspiring to bury it (for all intents and purposes) as recently as 1995!

At the same time, its redeeming qualities are clear to anyone who dares to look:

Unique:
For consumers who are drawn to off-the-beaten-path:

Despite it being a quintessentially American varietal (there is No “Old World” comparable, with very little produced elsewhere in the world), and a true treasure of California’s viticultural history—there is relatively little Petite Sirah available in the market.

-- Frank Prial, in a 4/30/2003 New York Times article about Petite Sirah entitled “A robust red goes straight to the point”, begins:
  “If it didn’t have such a French-sounding name, petite sirah might have become the all-American grape we mistakenly think zinfandel to be.”

Intense:
PET has an inherent capacity for dark, full-throttle, hearty, muscular, inky, brooding, intense wines. Typical flavor descriptors include plum, blackberry, and wild berry, often with black pepper notes. Historically it has been made in a more “rustic,” or heartier style, but a more recent trend is to tame its exhibitionist tannins into a more elegant, approachable wine from the start…

--

Frank Prial, again, in his 4/30/2003 New York Times article, continues:

“the appeal of petite sirah is certainly not subtlety. It is intense, loud and direct…”


Age Worthy:
All things being equal, a wine with darker color and more tannins will age better due to its greater ability to withstand oxidation over time. PET has both elements-- in spades.

Underdog:
For those softies, like us, who root for the underdog:

-- Jordan MacKay, in Decanter’s 2004 California Supplement, writes about PET:

“…it has humble roots; its rag to riches to rags story illuminates the underdog grape with a Dickensian glow, suggesting a modesty sorely lacking in flashier trends.”


In short, it’s an under-appreciated, relatively unknown varietal, uniquely anchored to California (at a time when the wine world is awash in a sea of other widespread varietals), and it has an inherent capacity for big, intense, and age worthy wines…

As a result—it is said that PET’s knowledgeable fans are as loyal and rabid as Zin fans…

Count us among the Lunatic Fringe…

 


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